Ensure robust and profitable growth in manufacturing hygienic products and nonwoven fabrics through constant innovation, dedicated attention to customers, and a firm commitment to sustainability.
Vision:
Lead the market in hygienic products and nonwoven fabrics, providing solutions that improve the lives of our customers and the environment.
Values
Excellence
We are committed to excelling in our industry, continually improving our practices and results to achieve excellence and market leadership.
Loyalty
We maintain an attitude of loyalty and commitment to the company, defending its interests and working for its continued success.
Passion for the customer
We focus on meeting and exceeding customer expectations, placing their needs at the center of all our decisions and actions.
Proactivity
We take the initiative to anticipate problems and opportunities, proposing practical solutions.
A single team
We always act for the company's benefit, prioritizing collective interests over individual interests and business units. We communicate openly and collaborate at all times.
With 45 years of unrivaled innovation in the nonwoven industry, we set the standard for excellence.
A TRACK RECORD
OF INNOVATION
INNOVATION
1977
1981
1994
1995
2003
2006
2007
2008
2016
2017
2020
2021
TODAY
1977
19 77
International Products MABE (MABESA) was founded by Gilberto Marín Quintero in Puebla, Mexico.
It began operations in the disposable hygiene products sector, including baby diapers, adult protection, feminine hygiene pads, and wet wipes.
Its objective is to offer the Mexican market innovative, high-quality products at fair prices.
MABESA became the second-largest manufacturer in the disposable industry after Kimberly-Clark, with successful brands such as Bio Baby, BBtips, Affective, and Fiore, which gained great acceptance in Mexico and Latin America.
Launch of Chicolastic and Chicolor, becoming pioneers in introducing colored diapers.
1981
19 81
During the 1981 economic crisis in Mexico, MABESA needed domestic raw materials to sustain its growth. This led to the creation of Industrias Maquinsa, consolidating its horizontal and vertical integration to supply high-quality, soft, nonwoven fabric for disposable diaper manufacturing.
Launch of the first training pants in Latin America.
1994
19 94
1995
19 95
Launch of the Affective brand for adult protection.
Introduction of the external barrier (leg cuffs) concept for diapers in the Mexican market.
2003
20 03
2006
2006
Launch of BBTIPS, featuring tip cards and innovative metallic packaging that won the "Packaging and Wrapping" award that year.
2007
2007
Launch of BioBaby, the world's first diaper with eco-friendly technology. This diaper reduced dependence on non-renewable (petrochemical-based) materials and addressed plastic waste issues by replacing packaging materials with oxo-degradable alternatives.
2008
Installation of the first wet wipes production line at Maquinsa.
20 08
The Disposable Hygiene division was sold to Grupo Ontex, with Maquinsa remaining as a commercial partner.
2016
20 16
2017
20 17
Implementation of the elastic ear tape production line.
2020
20 20
Launch of the first MediClean body cleansing glove, the only one of its kind in the Americas, making Maquinsa the only company with the technology for its production.
2021
Launch of the Koddle pet grooming glove.
20 21
Maquinsa has 45 years of experience as a nonwoven fabric manufacturer and 17 years in the nonwoven business.
We are leaders in Thermal bonded products in Mexico.
We use double-carded technology to achieve superior softness and durability in our products.
