Ensure robust and profitable growth in the manufacturing of hygienic products and nonwoven fabrics through continuous innovation, dedicated customer service, and a strong commitment to sustainability.
Vision:
To lead the hygienic products and nonwoven fabrics market across the Americas by providing solutions that enhance the lives of our customers and protect the environment.
Values
Excellence
We are committed to excelling in our industry by continuously improving our practices and outcomes to achieve excellence and market leadership.
We are committed to excelling in our industry by continuously improving our practices and outcomes to achieve excellence and market leadership.
Loyalty
We maintain a spirit of loyalty and commitment to the company, safeguarding its interests and working toward its continued success.
Loyalty ensures that all team members prioritize the company’s interests, fostering an environment of honesty and trust.
Proactivity
We take the initiative to anticipate challenges and opportunities, offering effective solutions.
This means acting quickly, focusing on possibilities rather than limitations, and staying ahead of potential issues. It also reflects a mindset of independence and self-management.
One Team
We always act in the best interest of the company, placing collective goals above individual or business unit interests. We communicate openly and collaborate at all times.
This value is essential to transform our culture — encouraging all areas to work together toward shared objectives. We are one team, competing together in the market.
Respect
We act with integrity and fairness toward everyone, both inside and outside the organization.
Respect fosters trust and teamwork, and strengthens the way we represent our company with clients, suppliers, and the community.
With 45 years of unrivaled innovation in the nonwoven industry, we set the standard for excellence.
A TRACK RECORD
OF INNOVATION
INNOVATION
1977
1978
1981
1994
1995
2003
2006
2007
2008
2016
2019
2020
2021
2024
2025
1977
19 77
International Products MABE (MABESA) was founded by Gilberto Marín Quintero in Puebla, Mexico.
It began operations in the disposable hygiene products sector, including baby diapers, adult protection, feminine hygiene pads, and wet wipes.
MABESA became the second-largest manufacturer in the disposable industry after Kimberly-Clark, with successful brands such as Bio Baby, BBtips, Affective, and Fiore, which gained great acceptance in Mexico and Latin America.
1978
Launch of Chicolastic and Chicolor, becoming pioneers in introducing colored diapers.
First private-label feminine pad manufactured for Walmart’s Aurrera stores.
19 78
1981
19 81
During the 1981 economic crisis in Mexico, MABESA needed domestic raw materials to sustain its growth. This led to the creation of Industrias Maquinsa, consolidating its horizontal and vertical integration to supply high-quality, soft, nonwoven fabric for disposable diaper manufacturing.
Launch of the first training pants in Latin America.
1994
19 94
1995
19 95
Launch of the Affective brand for adult protection.
Introduction of the external barrier (leg cuffs) concept for diapers in the Mexican market.
2003
20 03
2006
2006
Launch of BBTIPS, featuring tip cards and innovative metallic packaging that won the "Packaging and Wrapping" award that year.
2007
2007
Launch of BioBaby, the world's first diaper with eco-friendly technology. This diaper reduced dependence on non-renewable (petrochemical-based) materials and addressed plastic waste issues by replacing packaging materials with oxo-degradable alternatives.
2008
Installation of the first wet wipes production line. Wet Wipes became MABE’s third- largest business line, with outstanding performance reaching 300 million units sold per month and a 10% SOM.
20 08
Over time: Mabesa expands internationally, partnering with Walmart US and launching The Honest Co.
2016
20 16
2019
20 19
Ontex Group acquires MABE. Maquinsa starts a customer diversification strategy, securing a contact manufacturing agreement with Walmart and other clients.
2020
20 20
Record sales during the COVID-19 pandemic, developing sanitizing wipes for one of the most important Mexican disinfection companies and launching our own Mediclean disinfectant wipes. Launch of the first MediClean body-cleaning glove, the only one of its kind in the Americas.
2021
Launch in Supermarkets of Our Wet Gloves for Dry Pet Grooming: Koddle, now available in major retail stores. With this innovation, we enter the pet-care category by offering an easy, gentle, and practical grooming solution—ideal for the daily care of our furry companions.
20 21
2024
20 24
Launch of Koddle: Wet Wipes for your pet’s eyes and ears, which easily remove eye gunk, dirt, and earwax.
2025
20 25
- Local and international market consolidation, securing strategic partnerships with leading retailers in both national and global markets. - Start-up of two new Flow Pack lines. - 'Clean Room' expansion to increase capacity and quality standards. - Launch of new personal care solutions: 99% water wipes, intimate care, travel-size formats, and biodegradable options.
1977
1981
1994
1995
2003
2006
2007
2008
2016
2017
2020
2021
TODAY
1977
19 77
International Products MABE (MABESA) was founded by Gilberto Marín Quintero in Puebla, Mexico.
It began operations in the disposable hygiene products sector, including baby diapers, adult protection, feminine hygiene pads, and wet wipes.
Its objective is to offer the Mexican market innovative, high-quality products at fair prices.
MABESA became the second-largest manufacturer in the disposable industry after Kimberly-Clark, with successful brands such as Bio Baby, BBtips, Affective, and Fiore, which gained great acceptance in Mexico and Latin America.
Launch of Chicolastic and Chicolor, becoming pioneers in introducing colored diapers.
1981
19 81
During the 1981 economic crisis in Mexico, MABESA needed domestic raw materials to sustain its growth. This led to the creation of Industrias Maquinsa, consolidating its horizontal and vertical integration to supply high-quality, soft, nonwoven fabric for disposable diaper manufacturing.
Launch of the first training pants in Latin America.
1994
19 94
1995
19 95
Launch of the Affective brand for adult protection.
Introduction of the external barrier (leg cuffs) concept for diapers in the Mexican market.
2003
20 03
2006
2006
Launch of BBTIPS, featuring tip cards and innovative metallic packaging that won the "Packaging and Wrapping" award that year.
2007
2007
Launch of BioBaby, the world's first diaper with eco-friendly technology. This diaper reduced dependence on non-renewable (petrochemical-based) materials and addressed plastic waste issues by replacing packaging materials with oxo-degradable alternatives.
2008
Installation of the first wet wipes production line at Maquinsa.
20 08
The Disposable Hygiene division was sold to Grupo Ontex, with Maquinsa remaining as a commercial partner.
2016
20 16
2017
20 17
Implementation of the elastic ear tape production line.
2020
20 20
Launch of the first MediClean body cleansing glove, the only one of its kind in the Americas, making Maquinsa the only company with the technology for its production.
2021
Launch of the Koddle pet grooming glove.
20 21
Maquinsa has 45 years of experience as a nonwoven fabric manufacturer and 17 years in the nonwoven business.
We are leaders in Thermal bonded products in Mexico.
We use double-carded technology to achieve superior softness and durability in our products.
